#NameTheAle Carnival Ale Competition by Wye Valley Brewery

Can You #NameTheAle?

Name the Carnival Ale & Win the Chance to Brew It

The Wye Valley Brewery is running a fantastic competition to celebrate the 4/5 May 2018 Hereford River Carnival.

The Hereford River Carnival is a day of fun for everyone, celebrating the beauty & vitality of the River Wye, and the like that it brings to the city of Hereford.

Since it was reintroduced in 2014, the Carnival has grown to become Herefordshire’s biggest feelgood family event. 15,000 people turned up in 2017 to sing, dance, make masks and carnival costumes, eat great local food and generally have fun messing about on the beautiful River Wye.

Organizers of the event have teamed up with Wye Valley Brewery to offer the chance to not only name the Carnival beer, but to also brew it alongside Wye Valley Brewery’s head brewer. The winner (and a friend) will also receive a complimentary lunch, beer goodies, and a tutored tasting of Wye Valley Brewery’s cask and keg beers.


This year’s beer name should be based on the River Carnival’s ‘World on the Wye’ theme. Similarly to last year’s triumphant ‘Thirsty Mermaid’, we are looking for a name inspired by the creatures that decorate the Mappa Mundi as they go out to explore the world.

The Hereford River Carnival will take place on Friday 4th and Saturday 5th May 2018 and promises to be bigger than ever, with even more music, great food and drink for all the family, and all the usual Carnival favourites.

The closing date for beer name ideas is Tuesday 6th March 2018.

The winner will then be invited to enjoy their brewery day experience with a friend on
Tuesday 20th March.

Winners will be notified by Saturday 10th March 2018.



Enter by emailing with your suggestion and contact details to competitions@worcesternews.co.uk with BEER in the subject, or TWEET US #NameTheAle to @WyeCarnival, or COMMENT ON FACEBOOK  PAGE – RIVER CARNIVAL

The deadline is TUESDAY 6th MARCH for all entries.

We can’t wait to hear your suggestions.

Thirsty Mermaid

Stuart Fox from Hereford River Carnival and Matt Hayes of Harrison Clark Rickerbys celebrated the Hereford law firms 2017 sponsorship of this fantastic community event with a couple of bottles of Thirsty Wye Valley Brewery’s Thirsty Mermaid ale.

On sale at the Carnival next week!

h.energy at the carnival

On Saturday 29th April 2017, in an all new central location on King George V Playing Fields just beyond the Victoria Foot Bridge you will find the h.Energy Village. 

This small but exciting area of the 2017 River Carnival is being developed in collaboration between Herefordshire Green NetworkHerefordshire New Leaf and Herefordshire Wildlife Trust.  

There will be a lovely creative and informative watery theme running through the Village  – with children’s activities, environmental information, and lots of musical arts and fun – more on that to follow soon.
The h.Energy Village market stalls offer something for everyone. Make your own cob oven pizzas or learn about a new cycle repair café for the city. Find out how to to become a local tree warden, or how to keep Hens@Home – and meet the miniature chickens… or take part in a giant size game of chess on the Village Green. Find out what electric cars are really like, and how much they cost to run. Or just come and look at our lovely Growing Local Village vegetables!
(c) Howard Willson. Used with permission.

Carnival Food Village – can you be there?

We are excited to be having a foodie village this year which will be up on Castle Green. We’ve got some really exciting purveyors of scrumptious food coming but we are still looking for the following:-

  • A cheese maker / seller
  • Something hot and spicy (possibly noodles / curry)
  • A Lebanese / Felafel type food vendor

We are only looking for finest, homemade, local people. If you think that’s you please get in touch.

Join our Business 100 Club

Hereford River Carnival is a charity (part of the Plynlimon Trust) run entirely by volunteers and although we actively and successfully seek funding from groups like Children in Need, the Arts Council and Heritage Lottery Fund and get local support from groups like the City Council, we need funds to make the Carnival happen. 

Particularly we need funds to fulfil one of our main aims and ensure that the Carnival is open to everyone

Be a part of the Business 100 Club

This is where you come in.  We realise that some smaller businesses would like to make a contribution to make the River Carnival happen but cannot afford large sponsorship packages.  That’s why we’ve created the Hereford River Carnival Business 100 Club for those businesses that want to support us in some way.

What’s in it for you?

  • Your business and brand promoted through our website, social media and to 12,000+ visitors
  • Giving vital charitable support for one of Hereford’s brightest, best-loved, award-winning events that’s open to everyone
  • The chance to hear about news and events before anyone else via our online newsletter
  • Reduced priced tickets for other Carnival events
  • Your logo on the Carnival website and a link to your own website
  • Two tickets to the champagne reception on the morning of the Carnival
  • The chance to support something fantastic in your community

Put simply, if 100 Herefordshire businesses give us £100 that would go a huge way to ensuring the Carnival goes ahead and will enable us to do more work with schools and to stage more community making and music workshops which take place all over Hereford and are open to all.  They give everyone regardless of their background the chance to get involved in the build up to Carnival as well as on the day.

Profile on social media and via our website

Of course, you can give us more if you are able to and all contributions will be acknowledged on our website with a link back through to your site.  We’ll also publicise your support through social media and be happy to work with you on promoting your business to our followers and friends.

Be a part of something brilliant

For more information, please contact Stuart Fox (01432) 760204 / 07841 000431 or email: stuart@rivercarnival.org

Ale and hearty

This year’s Hereford River Carnival goers will have much to thank Peter Hill and Liz Harvey for, as they slake their thirst with a pint (or two!) of ‘Sink or Swim’ on the day.  Peter with a friend, spent a day last year creating a special, limited edition 4.0% ABV Pale Amber ale that will be on sale in the run up to the Carnival and on the day itself.

When asked about their idea for the beer name, Peter said: “Liz and I thought of a dozen names and sent them all in and luckily for us the judges liked the sound of Sink or Swim.  The brewing day has been absolutely superb – unfortunately Liz couldn’t make it, so another friend, Paul, joined me instead.  It’s been really interesting to see how the malts and hops are balanced with other ingredients to create different flavours and aromas; I certainly didn’t expect to be zesting pink grapefruit to go in the beer!  Head Brewer, Gareth and his team have been fantastic and we’d also like to thank everyone at Hereford River Carnival for setting this up.   We can’t wait to taste the fruits of our labour – ‘Sink or Swim’ we’re confident will taste great!”

Isobel Heywood, Marketing Executive of Wye Valley Brewery adds, “There were some great entries proving that there is no lack of creativity or imagination among the people of Herefordshire.  For us, Sink or Swim was the standout name.  Succinct and relevant to the Carnival, it also has a touch of humour and it is easy to imagine someone walking up to the bar and asking for a pint – always the acid test for us.

“Wye Valley Brewery is always keen to support local community events, so it’s a privilege for us to support something as quintessentially Herefordshire as the River Carnival.  Having its own specially-brewed cask ale should add to the occasion.  We would also like to wish all the Wye Valley Brewery pubs who are taking part in the river procession the very best of luck and we hope that one of them is victorious in winning the £250 prize for best dressed float, generously donated by the Mayor.”

Carnival organiser, Leo Caithness says, “The River Carnival is all about the people of Hereford.  This year, local businesses have been fantastic in getting right behind us to support the Carnival with sponsorship and fantastic prizes like this one from Wye Valley Brewery.  Cotswold Mini, East Friars B&B in Hereford, Bulmers, ABC Print, the Left Bank and Harrison Clark Rickerbys have also given us invaluable support alongside Hereford City Council, the Environment Agency and many others.”

The Hereford River Carnival on Saturday 30th April 2016 promises to be a fantastically fun event for all the family – with even more people, schools, businesses and community groups getting involved.

Despite a 40-year absence, the event has been so successful since its 2014 return, that the organisers expect this year’s Carnival to exceed the 7,000 people and over 70 local groups that were involved last year.

The Carnival is a day of fun for everyone, celebrating the beauty and vitality of the River Wye and the life that it brings to the city of Hereford.

For more information on the competition, visit our website at www.rivercarnival.org or contact Polly Ernest on polly@rivercarnival.org or Stuart Fox onstuart@rivercarnival.org.

To get involved on the day, contact the Carnival on info@rivercarnival.org, like us on Facebook, herefordrivercarnival, follow us on Twitter @WyeCarnival or visit our website at www.rivercarnival.org