‘Name the ale’ competition

Carnival quaffing – we need a great name for our ale… Fast!

Name the ale competition to be a ‘brewer for a day’ and WIN two dozen bottles of your own River Carnival brew

Wye Valley Brewery sponsors 2017 Carnival with competition to name the ale with the winner getting 24 bottles of the beer they help to brew.

Organisers of this year’s Hereford River Carnival have teamed up once again with Wye Valley Brewery and launched a competition to name a limited-edition ale that the local brewer will create especially for the 2017 River Carnival.

And the winner of the naming competition will get the chance to visit the Brewery in Stoke Lacy and join Wye Valley Brewery managing director, Vernon Amor, in creating the ale they have named.

And there’s no time to lose.  We need all your amazing ideas by 5th March so that the winner – it could be you – can join us at the brewery on Thursday 9th March. 
                                 

To help with your deliberations, the theme of this year’s River Carnival is mythical beasts, so embrace your inner beast whether mermaid or Minotaur and come up with a fantastical name for our ale.

Ideas for 2017 names should be sent directly to the team organising the River Carnival via email (stuart@rivercarnival.org) or via their Facebook page – and please share information on the competition and Hereford River Carnival on Facebook, Instagram or Twitter or email the information to a friend.

The closing date for entries is midnight on Sunday 5th March 2017.

The Hereford River Carnival will take place on Saturday 29th April 2017 and promises to be bigger than ever, with even more music, dance, great food and drink, sport and all the usual Carnival favourites… Such as, the colourful and crazy Street Carnival, the fun dog show, the City of Hereford Rotary Club Duck Race and, of course, the River Carnival procession itself, featuring decorated floats.

There will also be a special performance in the streets and on the River on the evening of Friday 28th April, with street theatre, music, dance and food – more details coming soon.

Carnival organiser, Leo Caithness says, “Wye Valley Brewery have been fantastic helping us to organise this competition, spreading the word about the Carnival on social media and critically supporting us financially. Without the support of businesses like Wye Valley Brewery, the Carnival simply would not happen.  We can’t thank the team enough.  We just wish more Hereford businesses would follow suit – even small businesses can help by joining our Business 100 Club.”

Abbie Gadd, Marketing Manager of Wye Valley Brewery adds, “As the region’s leading cask-ale brewery, we are committed to supporting the local community and charitable groups through events and activities.  Sink or Swim was a great success in 2016, we hope the creative brains of Hereford can come up with something even better this year.”

“This is a great prize and we hope that the River Carnival team will receive lots of entries.  We look forward to helping pick the winner and to creating a wonderful brew especially for 2017.”

The Hereford River Carnival has been so successful since its return in 2014, after a 40 year absence, that the organisers expect there to be even more than the 12,000 people and over 70 local groups involved last year will take part in 2017.

The Carnival is a day of fun for everyone, celebrating the beauty and vitality of the River Wye and the life that it brings to the city of Hereford.

For more information on the competition visit our website at www.rivercarnival.org or contact Polly Ernest on polly@rivercarnival.org or Stuart Fox on stuart@rivercarnival.org.  To get involved on the day, contact the Carnival on info@rivercarnival.org, like us on Facebook, herefordrivercarnival, follow us on Twitter @WyeCarnival, on Instagram @WyeCarnival or visit our website at www.rivercarnival.org.

The brewery day must take place on Thursday 9th March to give the brewery time to brew the beer and bottle it in time for the Carnival.  The winner must be over 18 ensure that they are available on 9th March between 9am and 3pm.

Join our Business 100 Club

Hereford River Carnival is a charity (part of the Plynlimon Trust) run entirely by volunteers and although we actively and successfully seek funding from groups like Children in Need, the Arts Council and Heritage Lottery Fund and get local support from groups like the City Council, we need funds to make the Carnival happen. 

Particularly we need funds to fulfil one of our main aims and ensure that the Carnival is open to everyone

Be a part of the Business 100 Club

This is where you come in.  We realise that some smaller businesses would like to make a contribution to make the River Carnival happen but cannot afford large sponsorship packages.  That’s why we’ve created the Hereford River Carnival Business 100 Club for those businesses that want to support us in some way.

What’s in it for you?

  • Your business and brand promoted through our website, social media and to 12,000+ visitors
  • Giving vital charitable support for one of Hereford’s brightest, best-loved, award-winning events that’s open to everyone
  • The chance to hear about news and events before anyone else via our online newsletter
  • Reduced priced tickets for other Carnival events
  • Your logo on the Carnival website and a link to your own website
  • Two tickets to the champagne reception on the morning of the Carnival
  • The chance to support something fantastic in your community

Put simply, if 100 Herefordshire businesses give us £100 that would go a huge way to ensuring the Carnival goes ahead and will enable us to do more work with schools and to stage more community making and music workshops which take place all over Hereford and are open to all.  They give everyone regardless of their background the chance to get involved in the build up to Carnival as well as on the day.

Profile on social media and via our website

Of course, you can give us more if you are able to and all contributions will be acknowledged on our website with a link back through to your site.  We’ll also publicise your support through social media and be happy to work with you on promoting your business to our followers and friends.

Be a part of something brilliant

For more information, please contact Stuart Fox (01432) 760204 / 07841 000431 or email: stuart@rivercarnival.org

Ale and hearty

This year’s Hereford River Carnival goers will have much to thank Peter Hill and Liz Harvey for, as they slake their thirst with a pint (or two!) of ‘Sink or Swim’ on the day.  Peter with a friend, spent a day last year creating a special, limited edition 4.0% ABV Pale Amber ale that will be on sale in the run up to the Carnival and on the day itself.

When asked about their idea for the beer name, Peter said: “Liz and I thought of a dozen names and sent them all in and luckily for us the judges liked the sound of Sink or Swim.  The brewing day has been absolutely superb – unfortunately Liz couldn’t make it, so another friend, Paul, joined me instead.  It’s been really interesting to see how the malts and hops are balanced with other ingredients to create different flavours and aromas; I certainly didn’t expect to be zesting pink grapefruit to go in the beer!  Head Brewer, Gareth and his team have been fantastic and we’d also like to thank everyone at Hereford River Carnival for setting this up.   We can’t wait to taste the fruits of our labour – ‘Sink or Swim’ we’re confident will taste great!”

Isobel Heywood, Marketing Executive of Wye Valley Brewery adds, “There were some great entries proving that there is no lack of creativity or imagination among the people of Herefordshire.  For us, Sink or Swim was the standout name.  Succinct and relevant to the Carnival, it also has a touch of humour and it is easy to imagine someone walking up to the bar and asking for a pint – always the acid test for us.

“Wye Valley Brewery is always keen to support local community events, so it’s a privilege for us to support something as quintessentially Herefordshire as the River Carnival.  Having its own specially-brewed cask ale should add to the occasion.  We would also like to wish all the Wye Valley Brewery pubs who are taking part in the river procession the very best of luck and we hope that one of them is victorious in winning the £250 prize for best dressed float, generously donated by the Mayor.”

Carnival organiser, Leo Caithness says, “The River Carnival is all about the people of Hereford.  This year, local businesses have been fantastic in getting right behind us to support the Carnival with sponsorship and fantastic prizes like this one from Wye Valley Brewery.  Cotswold Mini, East Friars B&B in Hereford, Bulmers, ABC Print, the Left Bank and Harrison Clark Rickerbys have also given us invaluable support alongside Hereford City Council, the Environment Agency and many others.”

The Hereford River Carnival on Saturday 30th April 2016 promises to be a fantastically fun event for all the family – with even more people, schools, businesses and community groups getting involved.

Despite a 40-year absence, the event has been so successful since its 2014 return, that the organisers expect this year’s Carnival to exceed the 7,000 people and over 70 local groups that were involved last year.

The Carnival is a day of fun for everyone, celebrating the beauty and vitality of the River Wye and the life that it brings to the city of Hereford.

For more information on the competition, visit our website at www.rivercarnival.org or contact Polly Ernest on polly@rivercarnival.org or Stuart Fox onstuart@rivercarnival.org.

To get involved on the day, contact the Carnival on info@rivercarnival.org, like us on Facebook, herefordrivercarnival, follow us on Twitter @WyeCarnival or visit our website at www.rivercarnival.org

New Carnival Website

We’re pleased to launch our new improved website as we make exciting plans for River Carnival 2017.

We hope the new site is easier to navigate and find the information you need.

It includes our social media feeds, plus a new e-newsletter which automagically send you articles from our news pages the day they are published.

The site is continuing to be developed on the banks of the river (well, nearly) by Wye Design, who would be pleased to have feedback and ideas for improving it further.