#NameTheAle Carnival Ale Competition by Wye Valley Brewery

Can You #NameTheAle?

Name the Carnival Ale & Win the Chance to Brew It

The Wye Valley Brewery is running a fantastic competition to celebrate the 4/5 May 2018 Hereford River Carnival.

The Hereford River Carnival is a day of fun for everyone, celebrating the beauty & vitality of the River Wye, and the like that it brings to the city of Hereford.

Since it was reintroduced in 2014, the Carnival has grown to become Herefordshire’s biggest feelgood family event. 15,000 people turned up in 2017 to sing, dance, make masks and carnival costumes, eat great local food and generally have fun messing about on the beautiful River Wye.

Organizers of the event have teamed up with Wye Valley Brewery to offer the chance to not only name the Carnival beer, but to also brew it alongside Wye Valley Brewery’s head brewer. The winner (and a friend) will also receive a complimentary lunch, beer goodies, and a tutored tasting of Wye Valley Brewery’s cask and keg beers.


This year’s beer name should be based on the River Carnival’s ‘World on the Wye’ theme. Similarly to last year’s triumphant ‘Thirsty Mermaid’, we are looking for a name inspired by the creatures that decorate the Mappa Mundi as they go out to explore the world.

The Hereford River Carnival will take place on Friday 4th and Saturday 5th May 2018 and promises to be bigger than ever, with even more music, great food and drink for all the family, and all the usual Carnival favourites.

The closing date for beer name ideas is Tuesday 6th March 2018.

The winner will then be invited to enjoy their brewery day experience with a friend on
Tuesday 20th March.

Winners will be notified by Saturday 10th March 2018.



Enter by emailing with your suggestion and contact details to competitions@worcesternews.co.uk with BEER in the subject, or TWEET US #NameTheAle to @WyeCarnival, or COMMENT ON FACEBOOK  PAGE – RIVER CARNIVAL

The deadline is TUESDAY 6th MARCH for all entries.

We can’t wait to hear your suggestions.

‘Name the ale’ competition

Carnival quaffing – we need a great name for our ale… Fast!

Name the ale competition to be a ‘brewer for a day’ and WIN two dozen bottles of your own River Carnival brew

Wye Valley Brewery sponsors 2017 Carnival with competition to name the ale with the winner getting 24 bottles of the beer they help to brew.

Organisers of this year’s Hereford River Carnival have teamed up once again with Wye Valley Brewery and launched a competition to name a limited-edition ale that the local brewer will create especially for the 2017 River Carnival.

And the winner of the naming competition will get the chance to visit the Brewery in Stoke Lacy and join Wye Valley Brewery managing director, Vernon Amor, in creating the ale they have named.

And there’s no time to lose.  We need all your amazing ideas by 5th March so that the winner – it could be you – can join us at the brewery on Thursday 9th March. 

To help with your deliberations, the theme of this year’s River Carnival is mythical beasts, so embrace your inner beast whether mermaid or Minotaur and come up with a fantastical name for our ale.

Ideas for 2017 names should be sent directly to the team organising the River Carnival via email (stuart@rivercarnival.org) or via their Facebook page – and please share information on the competition and Hereford River Carnival on Facebook, Instagram or Twitter or email the information to a friend.

The closing date for entries is midnight on Sunday 5th March 2017.

The Hereford River Carnival will take place on Saturday 29th April 2017 and promises to be bigger than ever, with even more music, dance, great food and drink, sport and all the usual Carnival favourites… Such as, the colourful and crazy Street Carnival, the fun dog show, the City of Hereford Rotary Club Duck Race and, of course, the River Carnival procession itself, featuring decorated floats.

There will also be a special performance in the streets and on the River on the evening of Friday 28th April, with street theatre, music, dance and food – more details coming soon.

Carnival organiser, Leo Caithness says, “Wye Valley Brewery have been fantastic helping us to organise this competition, spreading the word about the Carnival on social media and critically supporting us financially. Without the support of businesses like Wye Valley Brewery, the Carnival simply would not happen.  We can’t thank the team enough.  We just wish more Hereford businesses would follow suit – even small businesses can help by joining our Business 100 Club.”

Abbie Gadd, Marketing Manager of Wye Valley Brewery adds, “As the region’s leading cask-ale brewery, we are committed to supporting the local community and charitable groups through events and activities.  Sink or Swim was a great success in 2016, we hope the creative brains of Hereford can come up with something even better this year.”

“This is a great prize and we hope that the River Carnival team will receive lots of entries.  We look forward to helping pick the winner and to creating a wonderful brew especially for 2017.”

The Hereford River Carnival has been so successful since its return in 2014, after a 40 year absence, that the organisers expect there to be even more than the 12,000 people and over 70 local groups involved last year will take part in 2017.

The Carnival is a day of fun for everyone, celebrating the beauty and vitality of the River Wye and the life that it brings to the city of Hereford.

For more information on the competition visit our website at www.rivercarnival.org or contact Polly Ernest on polly@rivercarnival.org or Stuart Fox on stuart@rivercarnival.org.  To get involved on the day, contact the Carnival on info@rivercarnival.org, like us on Facebook, herefordrivercarnival, follow us on Twitter @WyeCarnival, on Instagram @WyeCarnival or visit our website at www.rivercarnival.org.

The brewery day must take place on Thursday 9th March to give the brewery time to brew the beer and bottle it in time for the Carnival.  The winner must be over 18 ensure that they are available on 9th March between 9am and 3pm.